# Daniel Sun - Web and brand designer
> Web and brand designer for SaaS and Web3 founders, creating identities and websites for teams backed by Sequoia, Founders Fund, Stripe, and Y Combinator.
Daniel Sun is a senior web and brand designer with 6+ years of experience working with tech founders — from independent builders to design-driven SMBs — across Fintech, DevTools, Web3, and SaaS. His mission is to make founders more competitive through design, crafting identities, websites, and visual systems that earn trust with investors, open doors to partnerships, and help products stand out.
He has an architecture background and started his creative path with drawing, art, and graffiti while growing up in Ukraine. He is currently based in Valencia, Spain, working with cross-functional tech teams and taking on independent freelance projects.
**Career:** Senior Web & Brand Designer at Clerk (Dec 2024 – Jul 2026); Senior Brand & Web Designer at O0 Design (Mar 2024 – Dec 2024); Senior Web Designer at Ooze (Mar 2023 – Feb 2024); Middle Web Designer at Heartbeat (Dec 2020 – Feb 2023); Junior Web Designer at HaloLab (May 2020 – Dec 2020); freelance work since Jan 2021.
Currently open to new collaborations — hello@danielsun.space
## Pages
- [Home](https://danielsun.space/): Portfolio, services, and approach to work
- [Story / About](https://danielsun.space/about): Background, career history, and design philosophy
## Services
- Web design — starts from scratch, defines the goals a site needs to achieve, then shapes structure, navigation, and every UI element around them
- Development — builds what he designs in Framer or Webflow, including detailed interactions
- Brand identity — logo, type, colors, patterns, and graphics delivered as one cohesive handoff
- Illustration — custom icons, product visuals, and isometric scenes to explain products and evoke emotion
## Case Studies
- [Clerk](https://danielsun.space/clerk): Brand, web, and marketing design for a San Francisco-based developer tools startup providing authentication and user management infrastructure. Daniel Sun worked as Senior Web & Brand Designer for about a year and a half, shaping the website, brand consistency, and marketing visuals, plus Clerk's presence at events like Stripe Sessions, Next.js Conf, and React Miami. Tools: Figma, Claude, Cursor, ChatGPT, Illustrator, Photoshop, After Effects.
- [Dibsy](https://danielsun.space/dibsy): Fintech brand identity and platform redesign for a Qatari payment gateway. Daniel Sun led a complete brand refresh — logo, patterns, icons, illustrations, and a bilingual Arabic/English typography system — then extended it into a redesign of core user flows for the bilingual, right-to-left product. Tools: Figma, Claude, ChatGPT, Illustrator, Photoshop, After Effects.
- [Stimulate](https://danielsun.space/stimulate): Branding, web design, and development for a creative marketing agency. Daniel Sun delivered a new logo and brand system within two weeks, which then expanded into a full website redesign on Webflow. Tools: Figma, Webflow, ChatGPT, Illustrator, Photoshop, After Effects.
- [Caldera](https://danielsun.space/caldera): Branding and platform design ("The Internet of Chains") for a Web3 rollup infrastructure platform. Daniel Sun redesigned the website to match an updated brand identity, delivering full UI/UX design, isometric illustrations, and spot icons, implemented on Framer with custom animations. Tools: Figma, Framer, ChatGPT, Illustrator, Photoshop, After Effects.
- [Reward Point](https://danielsun.space/reward-point): Pre-launch brand and product design for a cashback platform. Daniel Sun delivered a full identity in two weeks, followed by a landing page and signup flow designed to minimize drop-off — a three-and-a-half-week turnaround from concept to launch-ready. Tools: Figma, ChatGPT, Illustrator.
- [Ruby](https://danielsun.space/ruby): Branding, web design, and development for a Y Combinator graduate in fintech/banking. Daniel Sun refined the founders' existing symbol into a distinctive mark, built a modern brand identity, and designed a new Framer website focused on engaging B2B clients. Tools: Figma, Framer, Illustrator, Photoshop.
- [Artem Astakhov](https://danielsun.space/artem-astakhov): Web design and development for a personal portfolio. Daniel Sun developed a skeuomorphic brand style and built an interactive Framer portfolio with custom icons, illustrations, and micro-interactions to present a career story and case studies. Tools: Figma, Framer, Claude, ChatGPT, Illustrator, Photoshop, After Effects.
## Contact
- Email: hello@danielsun.space
- [X (Twitter)](https://x.com/danielsun_ui)
- [Instagram](https://www.instagram.com/daniel.sun_design/)
- [LinkedIn](https://www.linkedin.com/in/daniel-sun-design/)
- [Threads](https://www.threads.com/@daniel.sun_design)
- [Dribbble](https://dribbble.com/daniel_sun)
- [Pinterest](https://pinterest.com/danielsundesign/)
- [Pinterest](https://pinterest.com/danielsundesign/)