Stimulate is a creative marketing agency working with e-commerce and corporate clients - which puts them in a special spot. Look too corporate and you're not creative. Look too playful and procurement won't sign. Their founder, Randym came to me with a clear goal: stand out from competitors on visual identity, and bring in new clients with it.

Finding that balance was the whole first phase. After a brand and UI/UX research I put up several concepts, and we picked the one that fit the company's actual character rather than the safest one. Within two weeks we had a new logo built on a lightning bolt, and a brand system of isometric illustrations over vibrant gradients - professional in structure, with real momentum in the motion.

Randy launched with new assets out on Instagram and LinkedIn before anything else was finished. The response from clients and his own team was a strong enough signal that we moved straight into a full website redesign, which I designed and built on Webflow.

Stimulate now walks into pitches with an identity nobody confuses for another agency's - and a site that backs it up.