Ruby operates in the fields of e-commerce, small and medium sized businesses, and also serves corporate clients, it was important for the brand to look professional, modern and premium. Technical founders reached out to me wanting an image that would match the company's ambitions on the market and the expectations of investors.

The work began with building a strong brand foundation. I analyzed the company's existing symbol and made it more distinctive so it would fit the new visual direction. After several rounds of revisions and discussions with the founding team, we arrived at a mature and modern brand that accurately conveyed the company's values.

Next, I designed and built a new website for Ruby on the Framer platform. The main focus was on engaging B2B clients and on the web platform itself, so the site's structure, content and visual elements were carefully thought through to build trust with corporate partners, showcase the product visually and simplify the decision making process.

As a result of this collaboration, Ruby now has an updated, mature fintech brand, ready to attract bigger clients and transform the banking experience for its audience.