Ruby, a recent graduate of YC, reached out to revamp their fintech brand, which is focused on e-commerce, SMEs, and corporate clients. The three tech founders wanted a look that was both modern and professional.

I laid down a strong brand foundation and refined their initial symbol to fit this new image. After two rounds of tweaks, they had a mature and modern-looking brand. I then built a new website for Ruby using Framer, specifically designed to engage B2B clients.

Ruby now stands as a mature fintech entity, ready to draw in bigger clients and transform their banking experience.